Building X

Building X, Grand Opening

The grand opening of Redwood’s 20th building, Building X, is a week-long celebration with multiple surprise and delight activations scheduled for campus employees. Affirma Consulting developed the core branding and art direction, while collaborating with several other event planning organizations to provide full event design support. The event needed everything from digital collateral to share on social media, to in-person event support and everything in between.

It took nearly 600 days to create the Redwood Campus’s 20th building. Construction of this 350K sq ft. building was a long time coming. Originally kicked off in September 2021, the project faced multiple delays—from COVID-19 to the hardships that faced the tech industry in early 2023. Now more than ever, it was crucial this celebration felt as monumental as the building that stands today.

This event was a much heavier lift than previous engagements we’ve had with this client. Affirma would provide digital and print support to cover the entire week-long event. This included cohesive art direction, brand development, digital assets for promotion on social media, in-person wayfinding, print collateral, swag, and microsite support.

The Affirma team met the initial standards and elevated the quality of work to create an atmosphere that was unmatched by previous campus events.

The Affirma team is responsible for the design work on the Redwood Campus, as well as its events and activities. This creates a homogeneous wayfinding package that has scalability and flex. Eventgoers are familiar with the aubergine framing element that remains consistent across all a-frame signage. This only strengthens wayfinding on campus.

All large-format on-site signage features an interactive QR code element redirecting to the event’s microsite. The Affirma team tested the presence of the QR code and the user experience prior to print/production. Minding contrast and scale, this element can be scanned from a distance by multiple users at once.

Affirma collaborated with the event team to brainstorm a collection of illustrations that would live together on a sticker sheet that could be handed out as swag during Building X’s first week of business. Once content and conceptual direction were established, the design team illustrated each individual sticker within an environment that interacted with the content. The illustrations were then rebuilt as vector graphics to ensure the artwork could be scaled and used anywhere.

The client requested ‘merit badge’ stickers and pins that represented each of the surprise & delight activations taking place during the week-long event. The stickers were designed to look hyper-realistic—as though they were embroidered and stitched into existence. For an added layer of realism, the Affirma team deliberately mapped in ‘miss-stitches’ and loose threads.

Illustrations used for the Redwood Trail Maps match the stylistic cues pulled from the Building X sticker sheet. To differentiate the pieces of collateral, the trail maps were colored in a magenta-leaning palette. The figure in the foreground is rendered in high fidelity with shading, texture, and intricate detail. Figures on the birds-eye map are rendered in a lower level of detail with a sketchy appearance as they’re pushed to the background and viewed at a distance.

This large-format signage installation was originally based on the hand-drawn trail maps created for the event. A series of nature trails underpin the wooded area surrounding Redwood’s 20th building. The Affirma design team created a whimsical/picturesque map that leverages perspective shifts to illustrate the trails that sprout from the northern end of the campus. The design was mounted to a weatherproof frame and post sign with an attached awning to reduce glare and prevent bleeding from rain.

A tight-knit dream team of 5 visual designers worked to develop a multifaceted design system for an office grand opening. From signage/wayfinding and print collateral to digital, animation, and web design, this team ensured every touchpoint of the event felt curated.

The Affirma team designed a series of diecut, monochromatic bamboo keychains as swag for the event. It depicts a simplified version of the journal design in magenta, cyan, blue, and purple. 

Illustrated journals are a staple for the parent company. This design features a scene plucked from the PNW with a subtle nod to the launch of Building X. The color story was intended to lean evergreen.

One of the surprise & delight activations for the event was screen printing your own tote design! Affirma created 4 variant single-color designs based on the different approaches to collateral within the visual system.

This project as a whole was an excellent demonstration of the skills Affirma’s Visual Design team is capable of. We created a design system that was so versatile it covered over 30 individual assets, while still maintaining a sense of purpose and intrigue. We worked closely with event planners to deliver full design coverage and day-of support—ensuring the event ran smoothly and looked beautiful. Despite working under a condensed timeline, Affirma’s project management maintained a steady pace.

One of the major challenges of this engagement was that Affirma wasn’t able to go on-site to ensure quality ahead of time. Affirma is a global consultancy capable of providing around-the-clock support. This also means the designers had to develop all collateral and deliver while working remote. Our team kept close contact with our stakeholders, vendors, and print/production contacts to ensure all items met our high-quality standards, despite the distance we had to overcome.

Redwood Campus

Branding & Design Support

A technology-focused research institution approached Affirma asking for a cohesive brand identity for their Redwood-based campus. Their parent branding was starting to feel a bit stale, and they wanted something fresh, vibrant, and fun to accentuate their research facility. To achieve this, Affirma created an expansive brand system that continues to reach different areas of their touch-point collateral.

As COVID-19 restrictions lifted, Redwood leadership was looking for a brand refresh to greet employees as a ‘Return to Office’ gift. Affirma provided a detailed brand guide along with a print collateral package (postcards, stickers, fliers).

Pleased with the brand deliverables, the client has employed Affirma as their official off-site design team. We continue to support their continued brand development, event design, digital assets for promotion on social media, presentation templates, swag, poster & signage design, animation, video editing, and more.


This branding system pushes the idea of geometry and color. It is vivid, bright, and electric in tone. The letterforms in the logo are abstracted to augment the direction of the stroke to create a sense of dynamism. Lines with vibrating contrast emanate from the logo and pulse—creating textures that breathe and vibrate through color assimilation.

The effect alludes to sound vibrations traveling and bouncing through space. With patterns featuring different shapes, compositions, and colors, this system could never feel stale. It is a testament to the collaborative, colorful, and innovative nature of the campus. Captivating colors and eye-catching graphics represent the individual voices of the many, coming together for creation.

Ensuring our color story provided enough color contrast to pass accessibility standards was an early challenge for our team. The saturated colors in this design system had to be revised multiple times due to their vibrating color assimilation.

During initial branding discussions, our stakeholder wanted to pull away from using the natural PNW landscape as a point of inspiration. They were disinterested in earth tones and tree motifs. Understanding that the client is an industry disrupter looking for an innovative and eye-catching solution, we referenced loud art movements with electrifying color palettes. Our design team was particularly drawn to ’60s psychedelic rock posters because they featured vibrating colors and expressive typography.

Campus Collateral

With the Vibrant Voices brand system established, the Affirma Design Team had all of the guidance and tools needed to flesh out an ever-expanding collateral package. From signage and advertising to smaller print collateral, we cover all bases.

Redwood Campus is bustling with daily events, perks, and promotions for their employees. To ensure they get the word out, Affirma has created a versatile template for quick advertisement designs to be broadcast across campus. In line with Redwood branding, this template library includes layouts in a number of colors and compositions to fit your every need with designs that feel fresh every time. To implement this new system, Affirma hosted multiple trainings and provided process documentation for the Redwood team to adopt the design template.

The Affirma Design Team has created a collection of a-frame, easel, tabletop, and door signage for the Redwood Site Team. This holistic wayfinding package stands out in the environment and makes navigation clear and colorful. Most of the signage created takes the form of simplified PowerPoint templates to empower the client. It allows them to take ownership of the design in their space.

This continued engagement is an excellent demonstration of the wide breadth of skills Affirma’s Visual Design team is capable of. We created a design system that was so versatile, it has covered over 200 individual assets and counting. The branding remains fresh, engaging, and strong.

Event Sub-Brands

All events that take place on the Redwood Campus have a strong visual relationship with the core Vibrant Voices brand identity. They pull colors from the established palette and maintain typographic guidelines. This approach ensures that all design present on campus feels homogenous and curated.

RED Culinary Tour: For the adventurous foodies on campus, the RED Culinary Tour provides the opportunity to test your tastes. This design is inspired by the Private Client’s new Global Culinary brand identity. We’ve incorporated a map motif alluding to the theme ‘culinary tour.’

Munch Bunch: The Munch Bunch is a monthly group lunch for new-hires on campus to connect. Nostalgic and whimsical visuals support this brand system.

Resource Fair: This event is for employees looking to join a community within the Redwood Campus. The theme is, ‘Community soaring.’ Otherworldly visuals drive the look and feel of this branding.

Holiday Bazaar: With the days getting shorter in the winter months, the Holiday Bazaar is your chance to explore a vendor lineup at the end of your workday. This look and feel dazzles you with vibrant neon and hanging string lights—inviting you into the lively party within.

This continued engagement is an excellent demonstration of the wide breadth of skills Affirma’s Visual Design team is capable of. We created a design system that was so versatile, it has covered over 200 individual assets and counting. The branding remains fresh, engaging, and strong. We’ve worked on a number of projects ranging from branding, print/production, web, illustration, animation, video production, and more. From start to finish, Affirma’s project management always maintains a steady timeline with room to spare.

Affirma prioritizes accessible and effective visual design. Ensuring our color story provided enough color contrast to pass accessibility standards was an early challenge for our team. The saturated colors in this design system had to be revised multiple times due to their vibrating color assimilation. The Affirma Team’s advanced knowledge of color theory allowed us to navigate this challenge and achieve the best of both worlds: a design system that’s exhilarating and touches everyone.