As COVID-19 restrictions lifted, Redwood leadership was looking for a brand refresh to greet employees as a ‘Return to Office’ gift. Affirma provided a detailed brand guide along with a print collateral package (postcards, stickers, fliers).

Pleased with the brand deliverables, the client has employed Affirma as their official off-site design team. We continue to support their continued brand development, event design, digital assets for promotion on social media, presentation templates, swag, poster & signage design, animation, video editing, and more.

Branding

This branding system pushes the idea of geometry and color. It is vivid, bright, and electric in tone. The letterforms in the logo are abstracted to augment the direction of the stroke to create a sense of dynamism. Lines with vibrating contrast emanate from the logo and pulse—creating textures that breathe and vibrate through color assimilation.

The effect alludes to sound vibrations traveling and bouncing through space. With patterns featuring different shapes, compositions, and colors, this system could never feel stale. It is a testament to the collaborative, colorful, and innovative nature of the campus. Captivating colors and eye-catching graphics represent the individual voices of the many, coming together for creation.

Ensuring our color story provided enough color contrast to pass accessibility standards was an early challenge for our team. The saturated colors in this design system had to be revised multiple times due to their vibrating color assimilation.

During initial branding discussions, our stakeholder wanted to pull away from using the natural PNW landscape as a point of inspiration. They were disinterested in earth tones and tree motifs. Understanding that the client is an industry disrupter looking for an innovative and eye-catching solution, we referenced loud art movements with electrifying color palettes. Our design team was particularly drawn to ’60s psychedelic rock posters because they featured vibrating colors and expressive typography.

Campus Collateral

With the Vibrant Voices brand system established, the Affirma Design Team had all of the guidance and tools needed to flesh out an ever-expanding collateral package. From signage and advertising to smaller print collateral, we cover all bases.

Redwood Campus is bustling with daily events, perks, and promotions for their employees. To ensure they get the word out, Affirma has created a versatile template for quick advertisement designs to be broadcast across campus. In line with Redwood branding, this template library includes layouts in a number of colors and compositions to fit your every need with designs that feel fresh every time. To implement this new system, Affirma hosted multiple trainings and provided process documentation for the Redwood team to adopt the design template.

The Affirma Design Team has created a collection of a-frame, easel, tabletop, and door signage for the Redwood Site Team. This holistic wayfinding package stands out in the environment and makes navigation clear and colorful. Most of the signage created takes the form of simplified PowerPoint templates to empower the client. It allows them to take ownership of the design in their space.

This continued engagement is an excellent demonstration of the wide breadth of skills Affirma’s Visual Design team is capable of. We created a design system that was so versatile, it has covered over 200 individual assets and counting. The branding remains fresh, engaging, and strong.

Event Sub-Brands

All events that take place on the Redwood Campus have a strong visual relationship with the core Vibrant Voices brand identity. They pull colors from the established palette and maintain typographic guidelines. This approach ensures that all design present on campus feels homogenous and curated.

RED Culinary Tour: For the adventurous foodies on campus, the RED Culinary Tour provides the opportunity to test your tastes. This design is inspired by the Private Client’s new Global Culinary brand identity. We’ve incorporated a map motif alluding to the theme ‘culinary tour.’

Munch Bunch: The Munch Bunch is a monthly group lunch for new-hires on campus to connect. Nostalgic and whimsical visuals support this brand system.

Resource Fair: This event is for employees looking to join a community within the Redwood Campus. The theme is, ‘Community soaring.’ Otherworldly visuals drive the look and feel of this branding.

Holiday Bazaar: With the days getting shorter in the winter months, the Holiday Bazaar is your chance to explore a vendor lineup at the end of your workday. This look and feel dazzles you with vibrant neon and hanging string lights—inviting you into the lively party within.

This continued engagement is an excellent demonstration of the wide breadth of skills Affirma’s Visual Design team is capable of. We created a design system that was so versatile, it has covered over 200 individual assets and counting. The branding remains fresh, engaging, and strong. We’ve worked on a number of projects ranging from branding, print/production, web, illustration, animation, video production, and more. From start to finish, Affirma’s project management always maintains a steady timeline with room to spare.

Affirma prioritizes accessible and effective visual design. Ensuring our color story provided enough color contrast to pass accessibility standards was an early challenge for our team. The saturated colors in this design system had to be revised multiple times due to their vibrating color assimilation. The Affirma Team’s advanced knowledge of color theory allowed us to navigate this challenge and achieve the best of both worlds: a design system that’s exhilarating and touches everyone.