New Jersey Hall of Fame

October 1, 2020

New Jersey Hall of Fame

The New Jersey Hall of Fame is an organization that honors exceptional people from New Jersey who have positively impacted society and the world. In the past, Michael Graves had designed their logo and a mobile museum honoring the inductees. This year, we created a poster and signage campaign set for installation at Newark Airport.

We set up a visual system that could be translated across different sizes of media. After working with the New Jersey Hall of Fame to collect approved imagery and quotes from each inductee, we developed a pattern and scripted type treatment to be applied to each piece at our discretion. In the larger designs, like the banners, we used the pattern as a transition to visually move you from one inductee to the next.

We felt that it was important make inclusion a priority in this installation. It was, for this reason, that we designed a banner celebrating women of the past and present.

Smaller backlit posters are scattered throughout the airport featuring about thirty different inductees. We made sure to represent each person an equal amount of times, while also curating the collection to show a diverse array of professions. We didn’t want a wall of nine musicians, and one journalist. Careful thought went into the order in which the pieces were installed.

Michael Graves Design

September 17, 2020

Michael Graves Design

Michael Graves Design is the official retail line of Michael Graves Architecture & Design products. During my time at MGA&D, I worked to rebrand the product line by creating a new logo, modernizing the touchpoint collateral, and designing the outdoor signage.

The new identity is influenced by the stacked letterforms in the logo. In the past, the logotype was laid out placing the most importance on the name “Michael Graves” with “Design” secondary. This new logo brings all elements up in scale to communicate that the name is just as important as the work it does.

This modern typographic approach in Gotham Bold extends into the touchpoint collateral to further solidify the identity. Bold knock-out type sits on a vibrant new color palette that echoes the hues and tones Michael Graves was famous for using in his Post-Modern architecture.

A brand identity that communicates a famous name is just as important as the design it delivers.

The system is made up of Agenda booklets for client meetings, notebooks for brainstorming sessions, a guide to Princeton, NJ for those staying overnight, and a thank you postcard.

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