New Jersey Hall of Fame

New Jersey Hall of Fame

The New Jersey Hall of Fame is an organization that honors exceptional people from New Jersey who have positively impacted society and the world. In the past, Michael Graves had designed their logo and a mobile museum honoring the inductees. This year, we created a poster and signage campaign set for installation at Newark Airport.

We set up a visual system that could be translated across different sizes of media. After working with the New Jersey Hall of Fame to collect approved imagery and quotes from each inductee, we developed a pattern and scripted type treatment to be applied to each piece at our discretion. In the larger designs, like the banners, we used the pattern as a transition to visually move you from one inductee to the next.

We felt that it was important make inclusion a priority in this installation. It was, for this reason, that we designed a banner celebrating women of the past and present.

Smaller backlit posters are scattered throughout the airport featuring about thirty different inductees. We made sure to represent each person an equal amount of times, while also curating the collection to show a diverse array of professions. We didn’t want a wall of nine musicians, and one journalist. Careful thought went into the order in which the pieces were installed.

Michael Graves Design

Michael Graves Design

Michael Graves Design is the official retail line of Michael Graves Architecture & Design products. During my time at MGA&D, I worked to rebrand the product line by creating a new logo, modernizing the touchpoint collateral, and designing the outdoor signage.

The new identity is influenced by the stacked letterforms in the logo. In the past, the logotype was laid out placing the most importance on the name “Michael Graves” with “Design” secondary. This new logo brings all elements up in scale to communicate that the name is just as important as the work it does.

This modern typographic approach in Gotham Bold extends into the touchpoint collateral to further solidify the identity. Bold knock-out type sits on a vibrant new color palette that echoes the hues and tones Michael Graves was famous for using in his Post-Modern architecture.

Thank you postcard

A brand identity that communicates a famous name is just as important as the design it delivers.

The system is made up of Agenda booklets for client meetings, notebooks for brainstorming sessions, a guide to Princeton, NJ for those staying overnight, and a thank you postcard.

Exterior signage

Mary Epstein Exhibit

Mary Epstein Exhibit

The Mary Epstein Exhibit was a project I led to transform an underwhelming lounge into a space that celebrates the evolution of Interior Design and Mary Epstein’s contribution to it. Mary Epstein created the Interior Design program at Drexel University and worked as its department head for the rest of her life.

My inspiration for the space was the evolution of popular materials, so I used chairs as a vehicle to convey this idea. My team felt it was best to section these materials by movement starting with Arts and Crafts and moving through Contemporary. Each movement title is cut out in dimensional lettering with red-painted sides and placed on aluminum shelves that have backlights that turns on at night. We carefully chose chairs that were created during these movements that we felt best represented the materials embraced at the time and arranged them around a red timeline bar made of brushed aluminum with a red powder coat. Each chair is printed on vinyl and adhered to the back of clear acrylic that’s been custom cut to the contours of the chair and is mounted to the wall with 1-inch aluminum stand-offs. The timeline marks its key points by staggering information plaques placed in close proximity with their appropriate chair.

“Though each movement has an entirely different aesthetic, they’re all tied together through the patterned die cut aluminum and light blue paint color.”

Art Deco introduced bent aluminum tubing, so we patterned the background with huge sheets of aluminum that were die-cut into a pattern that continues throughout the entire exhibit. In Art Deco, there are pieces of the pattern that are filled in to represent the material embraced at the time, and it serves as an interesting pattern and texture throughout the rest of the exhibit to make it all feel as though it belongs together.

The exhibit ends with a vinyl print that adheres directly to the wall of Mary Epstein interacting with her existing dedication plaque serving as a point of remembrance to end the exhibit with the person who inspired it.