The movie poster I created for The Royal Tenenbaums is meant to look like an old art poster that’s been printed with a heavy moiré pattern. It was meant to be a large scale 20 x 30 inch print with a vintage feel that reintroduces the impact of old poster design in Europe around the 1920’s. I got the idea to collage the images from the Dada movement but tried to add a modern flair through the use of my palette and type. Young designers barely use their hands anymore when it comes time to create. I myself am guilty of this, so I pushed myself to collage this poster. I don’t think I would’ve achieved the same feeling and effect if I were to just push pixels together in Photoshop.
It wasn’t until I presented the project that I realized how it holds an animated quality about it. Seeing it in large scale, I realized I could take this traditional piece and bring it further into the digital age. Once I started animating it in Adobe Animate CC, all of the pieces quickly came together in my head. I knew instinctively that the starburst effect in the background had to rotate and the flowers had to come in like a vignette. It’s a rare occurrence when a design immediately comes to you and all the pieces fall together. I’m sure some would argue that it’s a trap – that you’re about to fall into mediocrity. Personally, I believe it’s a moment when the stars align, and it’s something to simply enjoy. It rarely happens.