New Jersey Hall of Fame
The New Jersey Hall of Fame is an organization that honors exceptional people from New Jersey who have positively impacted society and the world. In the past, Michael Graves had designed their logo and a mobile museum honoring the inductees. This year, we created a poster and signage campaign set for installation at Newark Airport.
We set up a visual system that could be translated across different sizes of media. After working with the New Jersey Hall of Fame to collect approved imagery and quotes from each inductee, we developed a pattern and scripted type treatment to be applied to each piece at our discretion. In the larger designs, like the banners, we used the pattern as a transition to visually move you from one inductee to the next.
We felt that it was important make inclusion a priority in this installation. It was, for this reason, that we designed a banner celebrating women of the past and present.
Smaller backlit posters are scattered throughout the airport featuring about thirty different inductees. We made sure to represent each person an equal amount of times, while also curating the collection to show a diverse array of professions. We didn’t want a wall of nine musicians, and one journalist. Careful thought went into the order in which the pieces were installed.