Yellowbird Organic Condiments
Yellowbird’s Organic Condiments have some differences when compared to the original line. The sauces are sweetened with dates and raisins because added sugar is tasty, but it’s not for everyone. It is PaleoVegan, Gluten-Free, and Whole30 certified. This sauce means business, and its visual identity knows it. Unlike the original line, Yellowbird’s Organic Condiments are much more health-centric. The culinary images created for this line tend to be beautiful and good for you. The recipes are often Whole30-friendly and have a lower calorie count. If you see meat, it’s probably plant-based. Developing this photo series was a little more difficult for me, because personally, I’m not the intended audience. It took a lot of research to create dishes that fit the creative guidelines the organic line sets. All of the final dishes are vegetarian, but not completely vegan. Here at Yellowbird, we enjoy a good omelet, and I couldn’t let that go underrepresented.