Yellowbird Hot Dip

Yellowbird Hot Dip

In the summer of 2020, Yellowbird Foods made its dip debut at Whole Foods Market nationwide. Made with 100% organic ingredients, Hot Dip’s visual identity took a lot of cues from the Yellowbird’s Whole30-approved organic sauce line that launched early 2019. With illustrations of fresh garden veggies and vibrant colors that pop right off the shelf, Hot Dip is the perfect addition to the nest.

To learn more about the process of this project, you can access my blog entry here: Branding a Product Line  

My team focused heavily on the journey our condiments take: from the pepper farm, to our kitchen in beautiful San Marcos, straight to your Friday night feast. Hot Dip’s illustrative direction is primarily inspired by floral prints found on oilcloth. We champion anything that encourages us to play with our food — no matter how messy we get.

Our illustrations are brought to life by a key component of our brand identity: color. Much like our other sauces, color acts to differentiate different flavors of dip. Hot Dip utilizes a mostly-monochromatic, surrealist approach to color. The ingredient illustrations harmonize with the background’s overarching color; however, the radiant leaves interrupt the monotonous monochrome with sparks of unexpected contrasting hues inspired by Sandy Skoglund’s A Breeze at Work (1987). This adds a visual interest that would be lacking otherwise.

We complimented our lush illustrations and unexpected color palette typographically with heavier letter forms as a reference to the thick, rich consistency of the dip.

Compositionally, we were driven by the cyclical form of our dip container and used it as a method of story-telling. The lid has a border of fiery ingredients arranged in a circle to reflect on our commitment to holistic and clean nutrition. The Bird peaks out from his garden of fiery produce to challenge our Flock to think beyond the chip. Hot Dip is a journey. Once you buy it, you embark on an experience that’s hotter than a pedicab seat on a summer day. When you open your first tub of Hot Dip, the inside lid surprises you with a literal wave of flavor. It encourages you to dip, dunk, and drench any food to make it infinitely yummier. Make sure to put down an oilcloth — things are going to get messy.

Want to know more about this project?
For additional animations, web content, and more insight detailing my design thinking, visit my blog post, “Branding a Product Line.”



ChemisTea is a tea company that takes the ancient lore and imperial exclusivity of tea and combines it with the tasteful chemistry of molecular gastronomy to provide a unique experience with every stir. This holiday gift set offers two flavors: Hojicha, a Japanese Green tea, and Keemun Mao Feng, a Chinese Black tea. The two, though they’re entirely different teas, have similar smokey flavor pallets that pair well with sweet flavors like chocolate. The set allows the consumer to experiment with different teas while also having the option to infuse their cup with a chocolate flavor boost for the perfect dessert tea.

ChemisTea set
Open package with information flaps
Open package with first tray removed

ChemisTea’s Spoon is made from pressed bamboo fibers and can hold up in boiling water for up to one hour. The spoon distributes your flavor evenly while you stir and steep. This knockdown packaging is covered in a sketchy pattern to reference chemistry notes and is superimposed on two teal colors covered in staining. The two colors act to divide each side clearly and is a common motif throughout the packaging.

ChemisTea Keemun Mao Feng Spoon in use

On the sides, there are simple infographics to inform the consumer of the new product and it’s an interesting take on something as simple as making tea. Supplementary information is located on the bottom of the box.

“This holiday gift set offers two flavors: Hojicha, a Japanese Green tea, and Keemun Mao Feng, a Chinese Black tea. The two, though they’re entirely different teas, have similar smokey flavor pallets that pair well with sweet flavors like chocolate.”

Hojicha Spoon diagram on left side of box
Keemun Mao Feng Spoon diagram on right side of box
Bottom of package
Blog Post
Want to know more about this project?
To learn more about the product design aspect of this project, visit my blog post, “ChemisTea Spoon.”

Michael Graves Design

Michael Graves Design

Michael Graves Design is the official retail line of Michael Graves Architecture & Design products. During my time at MGA&D, I worked to rebrand the product line by creating a new logo, modernizing the touchpoint collateral, and designing the outdoor signage.

The new identity is influenced by the stacked letterforms in the logo. In the past, the logotype was laid out placing the most importance on the name “Michael Graves” with “Design” secondary. This new logo brings all elements up in scale to communicate that the name is just as important as the work it does.

This modern typographic approach in Gotham Bold extends into the touchpoint collateral to further solidify the identity. Bold knock-out type sits on a vibrant new color palette that echoes the hues and tones Michael Graves was famous for using in his Post-Modern architecture.

Thank you postcard

A brand identity that communicates a famous name is just as important as the design it delivers.

The system is made up of Agenda booklets for client meetings, notebooks for brainstorming sessions, a guide to Princeton, NJ for those staying overnight, and a thank you postcard.

Exterior signage

Shave Time Kit

Shave Time Kit

Save time with Shave Time. Today there are too many guidelines to keep up with for getting through TSA. Shave Time gets you through your line faster with liquids pre-measured up to 3.0 fl oz so you don’t have to sacrifice your shave the next time you fly. Shave Time is a unisex shave kit that houses a razor with disposable blades, shaving cream, restoring balm, priming oil, and a nick stick – all accompanied by a coupon for four free blades.

Back of package

The kit is shaped like a suitcase for easy handling and can be purchased at the airport or delivered to your door before your next flight. To receive your four free blades, you must go to Shave Time’s website and sign up for their incredibly convenient service.

Opening package

The kit’s aesthetic was inspired by vintage suitcases embellished with travel stickers but was modernized in a way that was less hokey and more elevated due to the refined color palette, graphic nature and clean typography on the back of the box, and imbalanced proximity in the clusters of stickers. Moreover, the stickers served a purpose for the most part and were less of a decorative element.

Inside kit

Inside, the individual wrapper designs for the products were inspired by the classic rotating barber’s pole seen frequently in shave shops since the middle ages. The light blue was selected for the friction-fit wells because it helps the oranges in the brown leather pop out and they complement one another. Adding to that point, red, white, and blue serve as the basic color palette because the company puts a heavy emphasis on the fact that it’s American.

Package in use



Baumé is an existing molecular gastronomy destination in Palo Alto, California. During my Restaurant Branding course, I was fortunate enough to have them assigned to me in an academic capacity.

My new identity is fueled by the theme art meets food. Chef Bruno Chemel creates beautiful, innovative dishes that look like works of art, and I felt that the brand would benefit by incorporating that as a key principle.

Extended identity aesthetic

I took a painterly watercolor texture and used it as a motif throughout the identity. I would use it as a stain, a wash of color, and as an accent for food photography in the website.  The typography is kept rather conservative using Helvetica for section heads and Garamond for items and descriptions. These typefaces work well together because Helvetica is modern, geometric, and bold, while Garamond is classical, elegant, and timeless. The type treatment is juxtaposed to the modernized flair Baumé adds to traditional French cuisine.

Clip-board menu and business cards
Chocolate bar packaging
Olive oil bottle design

“Baumé is where art meets cuisine. Delicate watercolor staining integrates itself into Chef Bruno Chemel’s culinary pursuits in this modern design.”

Baumé does not function under this identity, and it should be viewed as a separate entity entirely. This brand identity is student work and does not reflect Baumé as a business.